| Photo by Muffy Aldrich |
Sunday, August 16, 2026
Wednesday, August 12, 2026
PSA: Time to Wax the Barbours
How often should one reproof their Barbour waxed items? The conventional wisdom is every year. Surprisingly, a new Barbour may sometimes need it after just a few months.
And others do it themselves, although that precludes the added benefit of their heated tables that also gets out any ground in dirt. (However, as it is not uncommon to wait until the last minute, the Barbour facility always gets inundated this time of year.)
The process is fairly forgiving.
Without regular reproofing they obviously are not as waterproof, but also can take on an old military fatigue jacket look, especially in the Sage. The Navy, however, can still look good for dry weather wear.
Many prefer the bare-handed approach and take care not to get the wax too hot. Use a new sponge; old sponges tend to crumble a bit and leave behind little pieces. Place the can of wax in a pan of just boiled water and wait a few minutes for it to soften, which it does from the bottom up.
Tuesday, August 11, 2026
My First Product - Socratic Cards
| Launching my first product - Socratic Cards. Photo by Muffy Aldrich |
Introducing Socratic Cards. As I say on our site:
Socratic Cards are deep, and fun, questions that spark meaningful conversations. For evenings with friends, dorm room late nights, jump-starting meetings, or long sails. Or saving a dinner party.
Socratic questions are intellectual superfoods. They build essential leadership and critical thinking skills. And everybody loves them. Here are 50 of the best questions at your fingertips.
Pass them around at holiday parties and see what happens.
Perhaps they can also help reverse the current anti-intellectual trend in preppy today.
This "Signature Edition" is a limited run. For sample questions, more information, and to purchase, go to:
- Socratic Cards <https://www.socraticcards.com/>
Monday, August 10, 2026
A Reader Question: Recipe book for outdoor entertaining, grilling Nantucket style /Preppy/Yacht Club/Regattas?
A reader question:
Is there a recipe book you all would recommend for outdoor entertaining, grilling Nantucket style /Preppy/Yacht Club/Regattas? Several to choose from would be ideal. Please and thank you to all.
Thursday, August 6, 2026
A Reader Question: Updating the Preppy/Ivy/Sloane Lifecycle Chart
Good morning, my memory lane guru and tour guide.
One of my favorite posts remains your 2017 introduction to the "Life Cycle of Preppy Companies." ("Many peddle aspirational vulgarity." Brilliant.)
I was wondering if you plan a 'ten years on' update - I think it would be well received!
All the best from this New Englander in his Mid-Atlantic exile,
So, with the goal of filling in an updated chart:
From your experiences, focused on clothing and accessory companies that fall roughly in the Preppy/Ivy/Sloane lane, and for Men and Women, which companies would you include on the chart today, and in which category?
Tuesday, August 4, 2026
Sunday, August 2, 2026
Thursday, July 30, 2026
Mercer Shirt Refresh
| Photo by Muffy Aldrich |
- Mercer 3MM Nile Blue Bengal Stripe <https://mercerandsons.com/collections/stripes/products/3mm-nile-blue-bengal-stripe>
