Photo by Muffy Aldrich
The Modern Guide to The Thing Before Preppy

Thursday, February 15, 2024

Ferd Week: Ferd on J. Press

 Ferd Week continues with a comment left by Ferd, December, 2011

Graduated in 75. Funny how what is old is new again. Those years, J Press was a joke, and for good reason. It was, among many other icons, a symbol of a society in decline, one that was sending us to Vietnam or only recently using dogs to contain [...] freedom marchers. We used to say, "when the revolution comes, J Press will be the first to be fire bombed.' Alas, years have passed and our ardor has waned. We now count our Patagonia Fleeces and Barbour jackets and Range Rovers, all chasing each other as semi-rich are prone to do. I frankly prefer the old days. 


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