Photo by Muffy Aldrich
The Modern Guide to The Thing Before Preppy

Tuesday, June 6, 2023

1968 Yankee Magazine (Reposted by Request)


Scans from my old Yankee Magazine






























 








































Color for the cover, black and white on the inside, and in the preferred size.

From MGC:
What memories! The old Squaw Mountain Inn was owned by a family friend, Julia Crafts Sheridan, who was an important benefactor in the Greenville area. Her house is now headquarters for the Moosehead Historical Society & Museum. 
The inn had a nine-hole golf course with a resident Scottish pro. I remember my father practicing his horrendous slice there, a swing defect he was never able to conquer. The pro gave me my only lesson, when I was twelve, which resulted in my complete avoidance of the sport until age fifty. 
I also remember my father and I taking a skiff across the lake to Greenville, during which a fierce storm swept over Moose Mountain, turning the lake into an angry mass of white caps that threatened to swamp us. I was the bailer-in-chief, using a coffee can we found lying under coiled rope. 
And there’s old Frank Boyden, a lovely man who used to drive his horse around his beloved Deerfield campus. How can one forget an interview with such an icon. I was in total fear, not realizing what a benign and gentle fellow he was. 
And Goodspeed’s Bookshop! George Goodspeed, the quintessential New Englander, was my son’s great-great uncle and a legend among collectors of rare books and prints. His story might be interesting to literary types, accurately expressed in this tribute from the English Independent:
http://www.independent.co.uk/news/people/obituary-george-goodspeed-1264014.html 
Is it not appropriate that Yankee could advertise, inform, amuse and entertain, as well as level an old table? It was the very essence of New England practically. It was even small enough to keep in a basket on top of the loo. 
And yes, Muffy, Stephen King should jump on your idea and pay you a royalty. The story must include homemade dandelion wine and a resident taxidermist.

33 comments:

  1. I remember seeing Yankee magazines of this vintage at library sales in far-off Ohio. Since that time was also the heyday of family car trips, no wonder there are so many ads for inns and tourist places.

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  2. @Lemuel,

    Heraldic artists, rather than tattoo artists, are our cup of tea.

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  3. Much like the NY TIMES pre-color when it was known as "THE GRAY LADY," there was much that was GREAT about YANKEE magazine and its interior content in B & W.

    Black and white photos are about tone, mood, intonation and lighting. Color adds emotion but I think too often subtracts something.

    Muffy, the 1968 and earlier versions where your Dad's photos would have surely found a home.

    And as Lemuel stated before me, thank God there are no tattoo parlor advertising in them.

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  4. I used to love reading my grandparent Yankee Magazine, the swapper was always one of my favorites. To a young girl in RI some of it seemed quite exotic. The magazine helped feed my love of place. I don't think anything comes close to how I loved looking at it, although they also received the Vermont magazine as my aunt Lived in Bennington, and that had a special charm and made me think of travel . Thank you for sharing this.

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  5. Loved the post. Great ads. Enjoyed the reference to the "new" Mary Day. I'm guessing the Corners Motor Lodge in Centerville is the one that's still there today, across from Four Seas. For Nantucket, I assume the reference is to lawn bowling.

    And amused to see that someone else shared my bad childhood habit of coloring in the letters on the covers of magazines.

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  6. This post brought back lots of memories of those jam-packed little gems with beautiful covers that I grew up with. Wish I could recall the names of some of the columnists, especially that older gent, who responded to questions about odd tools/gadgets. Loved the swap trading posts. Now I regret never saving my issues.

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  7. What memories! The old Squaw Mountain Inn was owned by a family friend, Julia Crafts Sheridan, who was an important benefactor in the Greenville area. Her house is now headquarters for the Moosehead Historical Society & Museum.

    The inn had a nine-hole golf course with a resident Scottish pro. I remember my father practicing his horrendous slice there, a swing defect he was never able to conquer. The pro gave me my only lesson, when I was twelve, which resulted in my complete avoidance of the sport until age fifty.

    I also remember my father and I taking a skiff across the lake to Greenville, during which a fierce storm swept over Moose Mountain, turning the lake into an angry mass of white caps that threatened to swamp us. I was the bailer-in-chief, using a coffee can we found lying under coiled rope.

    And there’s old Frank Boyden, a lovely man who used to drive his horse around his beloved Deerfield campus. How can one forget an interview with such an icon. I was in total fear, not realizing what a benign and gentle fellow he was.

    And Goodspeed’s Bookshop! George Goodspeed, the quintessential New Englander, was my son’s great-great uncle and a legend among collectors of rare books and prints. His story might be interesting to literary types, accurately expressed in this tribute from the English Independent:

    http://www.independent.co.uk/news/people/obituary-george-goodspeed-1264014.html

    Is it not appropriate that Yankee could advertise, inform, amuse and entertain, as well as level an old table? It was the very essence of New England practically. It was even small enough to keep in a basket on top of the loo.

    And yes, Muffy, Stephen King should jump on your idea and pay you a royalty. The story must include homemade dandelion wine and a resident taxidermist.

    MGC

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  8. Absolutely fascinating! Thanks for the trip down memory lane. I'm always fascinated by the prices in years past. Imagine staying at the Harbor House for $23!-- if it still existed!

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  9. What a treasure trove! Thanks for sharing!

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  10. I used to devour the old Yankee magazines at my grandparents' house; appropriately, for my Grampy was the most quintessential Yankee! We took our Yankee-ness seriously; it was of the utmost importance that we kids learned where to find hickory nuts and how to dry them properly; how to whittle and make a good campfire; how to fish for absolutely everything and when it was in season; and when the tide would recede far enough to allow us to clam the fabled Third Bar.

    That there were many other Yankees, with different talents, was one of the magazine's sources of fascination. I also liked the "Swoppers' Column" best!

    Today's magazine, while still much better than most, seems more "touristy" to me.

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  11. I was at school in 1968 with the Hawkins boys from the windjammer "Mary Day" (named for their mother). Havilah Hawkins today captains the "Vela" out of Catine.

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  12. Muffy, thank you for a wonderfully nostalgic post that has me looking for the "way back machine" I have previously mentioned.

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  13. Thank you for the flashback--I especially loved the advertisements, no slick glossy ads with fancy models.

    Anyone here remember Grit magazine? It was more like a newspaper, but my mom was always clipping recipes from it and purchased quite a few of the sewing patterns they offered.

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  14. This reminds me of when part of the excitement of traveling was in the planning, and receiving in the mail a fat packet of brochures describing a locale's tourist offerings and trying to imagine a place through them.

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  15. While staying with friends at Squam Lake back in '08, I picked up a magazine that said Yankee on the cover. Sure didn't look like "my" Yankee that I used to subscribe to. Our host told us that Yankee enlarged the size of the magazine to be more marketable in the stores. Glad I held onto two: April '03 & Dec '04; they're now my little "antiques". Have nice memories of rocking on the porch of our little cottage on Candlewood Lake reading mom's Yankee magazines, back in the 60's & 70's.

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  16. You've brought back such happy memories. Thank you, Muffy,

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  17. Many lazy summer afternoons were spent sitting on the wrap-around porch at a summer house reading stories out of Yankee. It was always fun to read an article about a place we knew and learning something new about it.

    The photo of Mt Washington from Jackson is a nice, late springtime shot. The trees are just starting to leaf out and there is still snow on Tuckerman's. We go to this area every year around this time. There is nothing like New England's White Mountain's in spring.

    Cheers,
    Gary

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  18. Thank you, Muffy, for yet another trip down memory lane. Yankee, like Downeast magazine, has had to try to change with the times in order, I'm sure, to maintain a viable level of readership. While I do like the older versions of both magazines, there are hidden gems in every issue of each if you look carefully. The highlight for me of Yankee is anything written by Edie Clark, especially her regular "From Mary's Farm" pieces. She typifies New England community living, and has written several books that read much too quickly, leaving the reader wishing for another 200 pages each time. Please support Edie by ordering her books from her directly; you'll be glad you did!

    From the coast of Maine

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  19. I agree with 'Anonymous from the coast of Maine.' 'Yankee' may have changed but it still offers many gems. 'Mary's Farm' is certainly one of them. Although I subscribe to a number of magazines, 'Yankee' is the one I consistently read from beginning to end.

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  20. Agree with Greenfield that today's Yankee Mag has become "touristy"... guess a sign of the times...
    The old, small format magazine was just so wonderful, informative and quirky... I do miss the "Sayings of the Oracle" ... there was an answer for all of life's important questions...

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  21. Same thought here JDS. This post is like a time machine :-)
    My perfect vision of reality, would be to live in a society that is comparable to late 1960s America, with the (late) Great American Middle Class still in tact and thriving, the environment less polluted and less exploited then today, civil rights firmly established and protected, and we would also have the Internet around and maybe electric cars, solar panels and such :-) The Internet is the main reason why I would not like to go back in time, because I would miss digital public squares like The Daily Prep and its community interactions and exchanges of ideas, life memories and life experiences.
    I have hope for the future though. The extraordinaire public service Mrs. Aldrich is providing through this blog makes a positive and important difference and contribution and affects many people positively, even or especially the younger generation. Having a role model, not just in style, but also in values, manners, education etc. through The Daily Prep content and its wise and experienced community member feedback, is very important to young people and I feel they are looking for this kind of quality experience and guidance and appreciate it, because true and authentic role models are so hard to find in today's fast paced and globalized media landscape and public life.
    Thank you from me too, for all the inspiration and guidance Mrs. Aldrich, and for your Stewardship, Authenticity and Graciousness in representing and sharing New England Prep Culture with all of us (especially Non-New Englanders like me :-)

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  22. I enjoyed the Quoddy moc ad, with the old school logo and 1968 prices (roughly $6 to $13 a pair; a lot less than today). I remember the Silver Seahorse shop on Rt. 1; my Grandmother loved the place. I believe the building is still there but used for something else. Quoddys were also sold at the Trading Post in Kittery; at one time the shop had a sign with the old logo.

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  23. Yankee Magazine is still a true gem and gives me a mini New England fix.

    I have even _almost_ forgiven them for changing from my beloved smaller size and going form monthly to bimonthly, only because the photography is so beautiful.

    --EM

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  24. I look wistfully on Yankee's real estate ads from that time: "1750 house with 20 acres -- $8000."

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  25. I love seeing these vintage pages of the beloved, "Yankee." I've been subscribing to Yankee since 1993 and have enjoyed every article and issue, and all the great recipes. I do miss the smaller size, which was great for tucking inside my purse. I also remember, "Grit" which my grandparents used to get. --Holly in PA

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  26. Average water temperature of 72 degrees at Nantucket seems to toe the line between optimism and false advertising.

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  27. Oh, how great! I've been to so many of these places and remember many others. Seems like a fair number are still around.....

    @Gary - the amount of snow still on the ground in the Valley right now is staggering. They are estimating Wildcat will be open until 5/1.

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  28. The images of the advertising remind me of how the world worked pre-internet. When I was two, my parents rented a cottage for two weeks at a "resort" in Maine based on a short blurb in the back of a AAA handbook. My dad has told the story many times of how nervous he was when we pulled in, in a torrential rain storm, having made the drive from Philadelphia with my sister and me in the backseat. They couldn't tell much about the place in the rain, but he remembers walking into the dining room and hearing the piano playing with white tablecloths and feeling a big sense of relief that the vacation was going to be just fine. We ended up returning for many years and my sister ended up meeting her husband there, and has returned with her family for many years. Those weeks on the Maine coast were very special to me - the smell of the ocean, the cruising boats stopping in the harbor, the tides, picnics, fog, lobster boats, it was all there in full color and high definition. Although I vacation on an inland lake now, the Maine coast will always have a special place in my heart. I hope to be able to spend more time there again someday.

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  29. Thanks for sharing this. Nice to stroll on memory lane.

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  30. I used to sail from Cape Cod to Nantucket pretty much at the drop of a hat. It never seemed like 30 miles but I guess it was as noted in an ad near the top.

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  31. A very similar publication is (or was) "The Scots Magazine," same size, similar advertising but for different things, like made-to-measure clothing, whisky, banks (!), and filled with articles of local interest. These days there are many regional magazines, mostly of upscale diversions and occupations. Where I live, there is The Washingtonian, which we don't read, since we're not really "upscale." We do get Southern Living, but it covers a broad region of the country.

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  32. Native Seattleite here - as the son of a New Englander and grandson of a Norwegian scallop fisherman (New Bedford), Yankee Magazine was always in our home. I picked up the subscription several years ago and look forward to each issue. One of the best parts is still "House for Sale"

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  33. To this day, my wife and I still love, re-reading our old copies. Such wonderful memories. Thank you!

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