A reader sent this:
Jack Carlson, 38, who has just been announced as J Press’s creative director and president, intends the brand to take up its rightful, bigger place in the American imagination. “My plan is to make J Press a standard bearer for American menswear and Ivy style, and a much more well-known brand nationally,” says the Massachusetts native, who has the modest stature of the rowing coxswain he was, but the energy and enthusiasm of a whole boatful of athletes. “Why should Ralph Lauren have all the fun? J Press is the OG of this stuff.”...
“The brand needs to be more fun,” Carlson says. “It was always the more fun little brother to Brooks Brothers, but it hasn’t emphasised that. It needs to be more colourful, more rebellious. We made the rules; that gives us permission to break them.”
- Jack Carlson, the king of preppy, is taking on J Press <https://www.ft.com/content/ff9b5278-c46d-4991-bbc1-bad12ffb00b3>
See also:
- J. Press <https://jpressonline.com/>