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Muffy Aldrich's SALT WATER NEW ENGLAND

Sunday, September 7, 2025

Reader Question: Smathers & Branson Frat-Bro Needlepoint-Belts?

A reader question:

Muffy,

Did you see this Vanity Fair article on Smathers & Branson needlepoint-belts and the modern frat-bro uniform?  (https://www.vanityfair.com/style/story/needlepoint-belts-frat-golf-rush-week).  I wonder what your readers thought about needlepoint-belts and "Frat-Coded" clothes?

From the article:

Smathers & Branson, a maker of needlepoint belts and accessories, [was] founded in 2004 by a pair of Bowdoin College students who were both gifted belts by then girlfriends... “I had sailboats, kind of a coastal Maine scene,” Peter Carter adds....  

Link:


9 comments:

  1. It’s a slippery slope these needlepoint belts. Yes, there are some who wear these belts who are New England wasp/prep. However, it can quickly end dangerously and become southern bastardized something or another.

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  2. Given the popularity of needlepoint belts in the South, it's a little bit precious to fret too much, in 2025, whether the wearer is "New England wasp/prep" or not, or if the belts are now "southern bastardized something or another." The prep school demographics are now wildly international, and overly self-conscious "preppiness" these days is like a photocopy of a photocopy.

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    1. Yes, but anyone can attend a prep school whether they are New England wasp, “2025 “ prep or the aforementioned bastardized prep of the south.

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    2. I can wear clerical clothing, and that does not make me a minister.

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    3. But it can make people believe you are a minister, and isn't that sometimes the point?

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    4. We wonder what Ron McKernan might have thought of the Smathers and Branson dancing bear offerings.

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  3. Remember Tucker Blair needlepoint accessories?

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