Photo by My Father
Muffy Aldrich's SALT WATER NEW ENGLAND

Wednesday, May 29, 2024

Seersucker Weather Has Arrived. All Made in the U.S.A.

Photo by Muffy Aldrich

13 comments:

  1. What an excellent combination! Khaki, seersucker, navy & pink. No silly logos declaring sartorial insecurity. Just clear, clean, understated casual elegance.

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  2. Might not the pink whale be mistaken for a logo ?

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  3. The pink whale IS a logo. Why would Anon 6:05pm write that ?

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  4. Here, here! Thank you!

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  5. Agree. Second the motion. The logo comment is bizarre. Does not social awareness count for anything anymore ?

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  6. Perhaps he was being cynical?

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    1. Perhaps. If so that’s nasty cynicism aimed at a SWNE standard bearer. Comme disent les Français, “inacceptable.”

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  7. Seersucker is one of the most comfortable summer fabrics to wear.

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  8. Yes, it is. Love seersucker on hot summer days. FYI: A pink whale is not uncommon as a design motif, but it is not always a logo. For example, Vineyard Vines uses a pink whale logo but it is different from the one on the belt (pictured).

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  9. That’s sharp marketing by Vineyard Vines.

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  10. Are there other examples of manufacturers who “piggyback” with their logo on a design motif? This is very interesting.

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    1. I don't understand this or the comments above. The belt in question has nothing to do with Vineyard Vines. The whale is not intended as a logo. It is a motif that has been part of preppy style for 50 years.

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  11. There are some readers of SWNE who are not THAT logo conscious. They may confuse the Vineyard Vines logo with the design motif on the belt.

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