Photo by Muffy Aldrich
The Modern Guide to The Thing Before Preppy

Wednesday, May 29, 2024

Seersucker Weather Has Arrived. All Made in the U.S.A.

Photo by Muffy Aldrich

13 comments:

  1. What an excellent combination! Khaki, seersucker, navy & pink. No silly logos declaring sartorial insecurity. Just clear, clean, understated casual elegance.

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  2. Might not the pink whale be mistaken for a logo ?

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  3. The pink whale IS a logo. Why would Anon 6:05pm write that ?

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  4. Here, here! Thank you!

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  5. Agree. Second the motion. The logo comment is bizarre. Does not social awareness count for anything anymore ?

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  6. Perhaps he was being cynical?

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    1. Perhaps. If so that’s nasty cynicism aimed at a SWNE standard bearer. Comme disent les Fran├žais, “inacceptable.”

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  7. Seersucker is one of the most comfortable summer fabrics to wear.

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  8. Yes, it is. Love seersucker on hot summer days. FYI: A pink whale is not uncommon as a design motif, but it is not always a logo. For example, Vineyard Vines uses a pink whale logo but it is different from the one on the belt (pictured).

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  9. That’s sharp marketing by Vineyard Vines.

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  10. Are there other examples of manufacturers who “piggyback” with their logo on a design motif? This is very interesting.

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    1. I don't understand this or the comments above. The belt in question has nothing to do with Vineyard Vines. The whale is not intended as a logo. It is a motif that has been part of preppy style for 50 years.

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  11. There are some readers of SWNE who are not THAT logo conscious. They may confuse the Vineyard Vines logo with the design motif on the belt.

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