A reader sent this link to L.L. Bean's NYC Pop-Up:
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Muffy Aldrich's SALT WATER NEW ENGLAND
Muffy Aldrich
Muffy Aldrich, Editor of Salt Water New England: The Thing Before Preppy, since 2010. And a 12th Generation New Englander.
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Soho is mobbed with tourists on the weekend, they'll love that.
ReplyDeleteBringing the catalog (or more likely now website) to life for new customers is a smart idea. With Orvis set to close 20+ stores and retrench their efforts to focus on fishing and hunting, LLBean may sense an opening…
ReplyDeleteSmart business!
ReplyDelete