Photo by My Father
Muffy Aldrich's SALT WATER NEW ENGLAND

Thursday, July 11, 2024

The Mini Tote Trend and Noah's Mini Core Logo Tote, Made in the USA

Photo by Salt Water New England
I remember when packaged food companies rediscovered the appeal of "mini" versions of their famous foods.  Stores shelves were flooded with mini-Ritz crackers and mini Oreos.  (I read an interview in the WSJ at the time with a soup manufacturer complaining they couldn't figure out how to sell mini-soup.) So it shouldn't surprise anyone that a recent trend is the mini-tote.  Presumably it is the perfect size for bringing water, sunglasses, and a paperback on the ferry.    

Noah <https://noahny.com/> kindly sent me one of theirs.  (I am still grateful to Noah for previously sending me their great pink wool Barbour <https://www.saltwaternewengland.com/2021/10/review-noah-x-barbour.html>.) Made in the USA, their mini-tote is a stiff 100% cotton canvas, and sporting their popular logo. 

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