Photo by Salt Water New England

Wednesday, December 20, 2017

1968 Yankee Magazine

Color for the cover, black and white on the inside, and in the preferred size.
It is hard to imagine who can mine more value from early Yankee magazines, the historian or the humorist.
Helpfully pointing out that Nantucket is an island. In retrospect, successful marketing.

Nantucket would probably not highlight bowling as a selling point today.

Because nothing says fun like someone in a capotain with a lantern...  

The "new' schooner MARY DAY.

Strawbery Banke - With the Proper Spelling

New Englanders and Genealogy

The New England Flag

Early Quoddy

Something out of a Stephen King novel?


New England's Finest (Amazon link to the excellent, referenced book, The Headmaster: Frank L. Boyden of Deerfield)

From MGC:
What memories! The old Squaw Mountain Inn was owned by a family friend, Julia Crafts Sheridan, who was an important benefactor in the Greenville area. Her house is now headquarters for the Moosehead Historical Society & Museum. 
The inn had a nine-hole golf course with a resident Scottish pro. I remember my father practicing his horrendous slice there, a swing defect he was never able to conquer. The pro gave me my only lesson, when I was twelve, which resulted in my complete avoidance of the sport until age fifty. 
I also remember my father and I taking a skiff across the lake to Greenville, during which a fierce storm swept over Moose Mountain, turning the lake into an angry mass of white caps that threatened to swamp us. I was the bailer-in-chief, using a coffee can we found lying under coiled rope. 
And there’s old Frank Boyden, a lovely man who used to drive his horse around his beloved Deerfield campus. How can one forget an interview with such an icon. I was in total fear, not realizing what a benign and gentle fellow he was. 
And Goodspeed’s Bookshop! George Goodspeed, the quintessential New Englander, was my son’s great-great uncle and a legend among collectors of rare books and prints. His story might be interesting to literary types, accurately expressed in this tribute from the English Independent: 
Is it not appropriate that Yankee could advertise, inform, amuse and entertain, as well as level an old table? It was the very essence of New England practically. It was even small enough to keep in a basket on top of the loo. 
And yes, Muffy, Stephen King should jump on your idea and pay you a royalty. The story must include homemade dandelion wine and a resident taxidermist.


  1. A wonderful blast from the past! I was only 14 in 1968 but most of those ads seem so familiar. In 1971, two girlfriends and I were unsuccessful in trying to convince our parents to allow us to work on Marthas Vineyard for the summer. At the time there was a "recruiting" week-end, prior to "the season", in which local business attempted to solicit young people to come and work. Thank you for this post! Susan Adler Sobol

  2. Quoddy mocs at $5.95. Can't beat that!!

  3. What a great blast from the past. It gives one the warm and fuzzies. Nice to know that some of the businesses in the ads still exist.

    Several years ago my family and I were driving on the Cape and saw a sign at the drive to a motel that advertised Color TV and Air Conditioning. Although it was just several years ago it might as well have been when this Yankee Magazine was published.

  4. Oh this was fun! Thank you for this post.