Here is the most recent life cycle chart. This chart is an opinion piece, for fun and conversation starting, not complete, nor actual analysis.
For those new to this, this chart strives to plot the current state of some clothing and accessory vendors - including some historically described as purveyors of
preppy, "Ivy", or trad style such as L.L. Bean, J. Press, Brooks Brothers, and Ralph Lauren - as they evolve from young, innovative companies on the left of the chart to company shells/cautionary tales on the right.