Tuesday, August 22, 2017

Back to School, New Haven, Late 1960's

Photographs of Saved New Haven Registers
You don't have to be a high school swinger to appreciate the advice contained in these old advertisements and articles, including what makes a good lunch (Tab and cookies), what to bring to college (ashtrays), and what to wear while campaigning (pantsuits), and other tidbits to vaguely offend.




















































34 comments:

  1. Wish that they stilled dressed like that. Young people today all dress as if they are on the way to or from the gym (even if it obvious they haven't been since the Bush administration)or some sort of summer camp... boys and girls alike in baggy t-shirts and short nylon athletic shorts... it is truly repulsive...

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  2. Spare me the Pantsuits For Campaigners but do tell what's in the Asprey box!

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  3. I see a happy hour ahead reminiscing days and fashions gone by, thanks to this fun post. I'm going to find out if the Very Virginia Shop is still in business. They had something timeless there!

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  4. Back to school. School started in Texas either this or next week for all high schools and colleges. I will be the first to admit as a retired high school teacher, I miss the kids, but the politics, the hours of grading papers, the in-services, and I hate to admit the 6AM to 9PM Saturdays at extra curricular meets, academic and otherwise, I do not miss.....

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  5. This is a delightful post! We would head to Talbots, The Lemon Tree and Elise Farrah in Lenox MA for the essential fall outfitting.

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  6. I sure miss the Talbots of old.

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    1. Talbots was good at least through the 1980's, but the 21st century version is a sad shell of its former self.

      Jacqueline

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    2. I miss the old Talbot's...aka The Talbot's. I would have liked to have shopped at Village Haven, Fred Phipps and Arthur's. I'm glad that the white knee socks are a thing of the past, along with that long line bra/girdle combo. YIKES!!

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  7. I remember ordering from the brooks catelog when there were only the artist's images to influence much like the Talbots, Garland ads from above.

    More importantly is Abbott's of Noank still operational?

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    1. Of course Abbott's is operational. 70 years running. Be there. Or be square (and hungry for lobster)!

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  8. The animations and script used for the GANT/Richard Thomas at the plaza panels are so evocative and classic. Thanks for sharing!

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  9. A Nehru jacket. Wow. Just. Wow.

    Fun post.

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  10. So many nuances to comment on but the one that struck me most was the add for BMW targeting Ivy students and adding, "it's rumored that even Slippery Rock State people have heard of B.M.W." I believe they are referring to the PA State University north of Pittsburgh which makes me curious as to why a random college like that would be selected for the ad. By the 70s, my brother had one of those early models in orange, then red. They became icons in our town as my 'cool' brother cruised back and forth to high school, then college. We were on Bucknell's campus over the weekend and the car scene is totally different. The students are sent to school with their parents' new $70,000 luxury brands. The parking lots at Bucknell are always amazing to me. Years ago it may have been a BMW, but it was an OLD one in my memory. Obviously though, the ad above was trying to sell new cars to college students.

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    1. Some things never change in the Susquehanna Valley, and the arrival of undergrads in more auto than they need is an eternal event in Lewisburg.
      Dear Bucknell, oft of thee we're thinking...

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    2. It was voted one of the prettiest campuses in the country.

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  11. What a great post Muffy! So fun, thanks for sharing.

    I note one post suggests students pack a "sewing kit" to take to college. Thinking of 2017 students - I'm rolling about laughing. Today's replacement checklist will surely no doubt include spare chargers for all gadgets and devices.

    I'm still desperate for that elusive time machine...

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  12. "How fat people get that way"

    That title seems awkward today when about 1/4 of Americans are obese.

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    1. Indeed! It must be closer to 50% now, considering all age groups. A "trim" or "slim" person is, today, clearly in the minority. And the sloppy clothes of today's youth (as mentioned above) does not inspire fitness--in fact, may hide the lack of it?

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    2. I was reading an article about sin taxes being implemented by local governments as the newest weapon against the war to end America's obesity crisis. The U.S. currently holds the title of the fattest nation on earth with more than one third of its citizens now considered obese (Mexico is a close challenger). It appears that obesity has more than doubled since the 1960s. It was a time when I remember that most people, especially children, were thin. Now and then I come across old black and white class photos on display and notice how everyone looked trim and well dressed. We were a much better looking country in the middle of the last century. What has changed?

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  13. Delightful post! The clothing is all so very "swinging"!??

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  14. Wow, this brings back memories! I was a bit too young for high school in '68, but I remember so many of these labels and shops. Going to the Gant outlet in Norwalk was a back to school tradition.

    So many classics - who could forget Orlon? Or the magic of 50% polyester! And crepe! And Acrilan! And Dacron! And double-knit, when single-knit just won't do. Back when fur was fabulous....ah, tradition - lol!

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  15. This brings back such great memories. I loved wearing those clothes!

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  16. Love this post! These advertisements remind me of the "back to school" shops that my mother used to take us to. I can remember what we bought at each as well. The names of the stores were so quaint and charming too. College Town Shop (sweaters), House of Walsh (shirts for my brother), the Salt Box (pleated wool skirt), Spinning Wheel (plaid jumper), and McCallum's (scouting uniforms and lunch boxes)

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  17. I recall my mother taking me to 46 Newbury Street in the late summers to restock before returning to school in Maine. There also was a mandatory stop at "Grubbies", aka Marshalls.

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  18. Another post making feel that I was born too late! The things I missed!!

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  19. Wow! I feel ancient. Does anyone remember Simon & Son in Boston? Loved their clothes. So classic you could wear them today & look great. AnnZ, metro DC

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  20. Oh, these ads are priceless! Every August poor Mom had to open her wallet and have it drained at Ann Taylor. And, I do recall a friend slamming the door on a blind date who showed up wearing a Nehru jacket and medallion! Also love the ad about the college swingers!

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  21. Typewriters, ye gads! No ad from the friendly stationers for carbon paper?

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  22. Oh what memories! I was a college sophomore in 1968, we couldn't wear pants to class . . .

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