Friday, April 7, 2017

LL Bean Boots Advertising Supplement in New York Times This Morning





44 comments:

  1. Still love the Boat and Totes and the Bean boots!!!

    --EM

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    1. Totally agree! Some seem to rejoice in bashing LLBean but I still find the quality and choices top notch. Bean boots, totes, jeans, and tops remain my absolute favorites. cheers!

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  2. I don't care what anyone says, that's just cool....

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  3. Well, well, well, well, well, well.

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  4. Small batch? Handcrafted? I'm holding out for a cold brew model.

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    1. That comment made me smile on this Saturday morning in the office. Thank you

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    2. I didn't see your craft brew comment before I left a similar comment below!

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  5. @The Govteach - I agree! They've been doing this for years anyway. Really cool attention grabber!

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    1. I have worn Bean's OCBD men's shirts for years. I have found them more comfortable, last longer, wash after wash, and a better value than Brooks. ( I know sacrilege!)

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  6. Ok, did this announcement make anyone else raise an eyebrow, shake head and exclaim like a minion "whaaaaaat?"

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    1. For L.L.Bean to do this advertisement, let alone in the $tyle, I had to stop and think about the why of it. I wish merchandise quality was involved.
      This company's products are "hip and now," the younger consumer crowd is "reaching back, wants classic look."

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    2. As a longtime Bean customer, I see this advert as more of a bold "hey, look at us now!" move to hook affluent consumers. It's ironic that younger buyers reportedly bypass the print version of NYT and would not see this. For others, this is not sharing any new "Made in USA" efforts as Bean boots and totes, along with many home goods, are still American products. It would be refreshing to see a glossy campaign announcing how Bean is helping to revive the dormant American textile industry. As for references to J. Crew on the board, their fate is well-earned for their use of traditional styles as a theme for their overuse of slim fits for jackets, checked patterns year-round, and sockless models wearing wingtip shoes! Ok, smirking a bit now. :)

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  7. Long may LLBean prosper! Great new promotion! They're still the best.

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  8. I suspect that now that they have added capacity at the boot factory the sales are starting to slow- hence the new styles and advertising to move that product.

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  9. At the end of the day, LLBean represents the true Americana side of apparel (starting to wonder about Brooks Brothers direction) and home furnishing alike - we just purchased a futon and rugs for a new addition to our home. Between my wife and I we have five pair of Bean Boots of all types. I personally have worn them for 30 years, loved them back then trudging through Bostons Back Bay for college and love them now walking the dog on a winters day on the beach in Duxbury MA! Viva LeBean!

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  10. Thanks so much for showing us that. So cool!!! Makes me love them all the more!

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  11. Interesting. I read in the WSJ just in the last week that J.Crew is in trouble, and they're attributing their lost market share to falling interest in "preppy" styles. Maybe they've got that backwards? Maybe buyers are seeking more genuine quality articles in lieu of "as-if" knock-offs that only evoke the real thing?

    Right now I need something for squelching through up to 9" of gluey, silty ooze, feels like quicksand combined with cookie dough top-dressed with raw eggs. While hoisting 50 lbs. of feed pails . . . no, I'm not complaining about no spring drought this year! ;-)

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  12. I wore Bean boots back in college. I remember saving and buying them when we were in Maine skiing over Thanksgiving break. I begged my dad to drive to the store in Freeport.

    Now almost 30 years later, I see the college students in my town wearing them.

    My son and I now wear the same size. This might be my excuse to give him mine and buy a new pair.

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    1. I forgot to get speed lacing on my latest pair of bean Boots, and now that my daughter needs a pair of boots, and wears my size, I'm thinking of gifting her mine and getting a new pair with the hooks.

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  13. So sad that ll bean has fallen to this to pedal their inferior products( junk ) !!!
    Not at all cool.

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    1. Their products are not "junk" and the word is "peddle".

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    2. Carhartt is better quality than Orvis or LLbean...in the real man's working world. What do the lineman, fishermen, dairy farmers, beef ranchers, etc wear?

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  14. I have been wearing Bean boots and carrying Bean totes since almost before I can remember. I have always had at least 2 pairs of the boots so they can be rotated. Last year, I replaced a lost pair. The new pair got a lot of wear this winter and I found them to be comparable to the older pairs. I've found no difference between the totes from college (which I still have and use) to the totes purchased in the past 2 years, although some years I find some of the colors not to my liking. What matters to me is not the advertising, but whether or not I get value for my money, which in the case of Bean boots and Bean totes, I still do.

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  15. The Small Batch Craft Brew of Boots. "Craft" and "small batch" are big buzzwords right now.

    I lived in my Bean boots in college during the 1980s Maine winters. They only come in whole sizes, and I'm a half. To remedy that I wore two pairs of wool socks. Up in Orono at that time the temps were frequently sub-zero so it worked for me. The downside is lack of breathability.

    Presently I do not wear Bean boots and my old pair is long gone.

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  16. My impression is that Bean boots started to become a hot ticket with the younger set a number of years ago. Suddenly all the college kids were wearing them and supplies were either low or out of stock. (It reminded me of the shortage of Cabbage Patch dolls in the 80s.) Bean boots have always been a staple in our family and I believe it's one product Bean does a good job with. A couple of years ago we took advantage of Bean's resole option to restore a pair of boots that have brass eyelets rather than grommets, a style they no longer make. However, when comparing the leather used in the older boots versus the newer, there is a difference - I thought they switched to using vinyl because the leather looks fake. The newer boots don't seem to get that broken-in patina as they once did, but the performance is still the same.

    Perhaps Bean, in its small batch ad, is appealing to those of us who knew the former models and would like to have one last chance at obtaining a relic, if in fact they go back to their old standards.

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  17. Perfect Ad !
    Been wearing a variety of them from rubber mocs to regular 8" and those with Thinsulate (life on the Great Lakes weather)!

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  18. small batch = limited edition

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  19. I wore the slip-on Bean Boot mocs years ago and also had a pair of 6" boots. I've been considering buying bean boots for my son at college and my daughter in high school, but I cannot afford to make a bad decision. Today's products seem to lack the genuine utility and quality I received according to the proliferation of negative customer reviews. It appears L.L. Bean just ain't what it used to be. Regrettably, the negative customer reviews seem to overshadow most all the products I've recently considered buying from Bean. However, there seems to be a good number of reviews praising the products as well. I'm confused. And because of that confusion I choose to buy nothing from Bean and look for other providers who still seem to value the importance of providing a quality product regardless of trend.

    This advertisement in the NYT and its duplicate on Bean's home page does not instill confidence in their product nor does it encourage me to buy. Conversely, this ad emphasizes all that seems to be lacking from or all that is wrong with the modern L.L. Bean:
    1) Small Batch-meaning they will only spend the money to produce a small number of purportedly "meticulously" handcrafted boots, and only a few people will be able to get them. The rest of us will get the less-meticulously handcrafted variety. Returns cheerfully accepted.
    2) Rolling out "Classic" editions- Why would you stop making a classic? Why would you decide to bring it back? Will the new buyer know the difference? I presume they won't be made with new-old-stock materials with the same attention to detail and quality as their predecessors. So, they are not classic at all, they just look that way.
    3) The ad couldn't be any larger if it wanted to. It smacks of "Look At Me!"Enough said.
    4) "105 years perfecting the original..." According to Bill Gorman in the 100th Anniversary Edition of "Hunting, Fishing and Camping" page 40:
    "L.L. would have embraced today's high-performance gear. He never shied away from innovation. He introduced the Maine Hunting Shoe in 1912, after all, and it was the best footwear available at the time: rubber bottom, leather upper, and a snow seal. It kept your feet warm and dry."

    So, the final question is, How well does this mix of classic and small batch editions live up to L.L.'s original vision and purpose for this item and others?

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    1. My reply should have been more of a small batch, limited edition. Sorry for writing so much.

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    2. Perfect answer with reasoning, thank you!

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    3. L.L.Bean isn't the only company doing things like this. Filson is another example. In the last few years they have continually introduced small runs of a multitude of garments, which disappear from their catalog six months later. They likewise occasionally reintroduce some from their product like from a long, long time ago. In the meantime, they keep only a few "classic" items in their line. But at the same time, they have also introduced new lines of usually very expensive products that, while very well made and practical, are virtually guaranteed to only sell in small numbers (but I'm only guessing).

      Why do they do this?

      One reason is so they don't or can't compete with the likes of Cabella's and similar superstores catering to the outdoor market. They have become almost a niche retailer and manufacturer. They have become way too expensive to actually sell work clothes for people going to Alaska, like the way they started. So today they go for the cream of the market, they same way Russell Moccasin has.

      We might be surprised at what actually sells at L.L.Bean and who buys it. L. L. Bean himself may not have shied away from innovation but selling women's clothing was not his idea.

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  20. What a sweet ad! Could have been a photo of my closet, I just counted 12 pairs of boots and mocs at the back door. How much would I like to replace my old Loungers with a pair of shearling lined ones! So, I went online, then a chat with Deb, on hold for a while only to hear they are not in production and to watch for an email. Ug. It's 'The Winter Batch' so no delivery until December but worth the wait for me! No pre-order which would be wonderful. But I can order an 8" boot in plum. PLUM, are you kidding me? Leon is rolling over. It's a tan or brown top, thats it. I have worn these boots and mocs for 45 plus years, in a bunch of varieties and I would rather walk barefoot in a Chicago snowstorm than order plum! That is why production is down. PLUM! Anyway, I'm obviously devoted and will be ordering new boots from Bean but the ad is nothing more than hype. I agree with JAB, keep making the classics! But stop making them in PLUM!

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    1. Doesn't look that bad to my eyes. Almost the color of some beans. But they wouldn't have called it kidney bean red for anything. Frankly, I wouldn't have even looked twice at it.

      The names they give colors these days is funny. Cement, smoke, moss, brick, lilac and so on.

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  21. Peddle, paddle, piddle.... ll bean is nothing more than target with decent customer service.

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  22. I wore duck boots at prep school because every one was wearing them. Lisa Birnbach peer preasure. I was young. They didn't breathe, and I think I still have the calluses on the back of my heels from them. They were extremely uncomfortable. Now that I am older, and have owned so many other brands of boots which were far more technically advanced and far more comfortable..... well, I can say I just don't get it. They don't say preppy to me any longer, and I can get a better product for roughly the same price.


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  23. A result of the recent negativity surrounding Bean family member political support?

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    1. Bean's spread, initially, was due to summer people who had money and brought the products south when they went home. Bean's took off riding that Preppy aura, and passed that feeling to the masses. As part of the masses I felt I was bringing the best of Maine home... "The way life should be." I no longer feel that way with Bean's products, given what I see first hand is happening up there with a strong infiltration of racism and very definitely fanned by the present administration. I'm sure there are plenty of companies who's Board or owners voted one way or the other. That is one's right as an American. But when Linda plasters her name all over Freeport and then foghorns her political stance (even as a partial owner of L.L. Bean) it affects how I feel when I wear the clothing because I don't agree. If she had kept her decision private I would be none the wiser. She would have had her vote and won. But it got me thinking why, when they claim to have such diversity, are there all white people working at our local Bean store in the mall? It is a very diverse area and every other store has a multitude of diversity which represents the area. It is great customer service. I would just prefer to have more diversity on staff (Not product, like the color plum) when I shop there... which I won't any longer because I would rather spend my money elsewhere and feel good about it.

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    2. I couldn't care less about diversity in any store where I shop. I've learned the first person to cry racism is the racist. Linda Bean and Trump won, learn to live with it. cheers!

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    3. Respectfully agree to disagree. No big deal. Have a great evening.

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    4. No just common sense by the actual consumer...

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  24. President Trump has never evinced any signs of being a racist.
    Bean has a lot ugly stuff nowadays and that's my reason for rarely buying from them.
    Diversity is not the task of any corporation. Sellers ng products is.

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    1. All best and have a good evening.

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