Thursday, October 13, 2011

Blankets from Swans Island


Blankets and throws from Swans Island are expensive.  They are expensive not for the reasons many lesser products are expensive today:
  • The CEO of the leveraged buy-out shell company lives in an expensive New York apartment and has friends on the board. 
  • They need huge markups to pay for marketing and PR to keep stories out of the press that the products are outsourced to sweat shops in China.
  • Sharp-elbowed, competitive housewives will eagerly overpay for them to show off as a posh brand to frenemies in an attempt to appear sophisticated and get a leg up in their status arms race.