Tuesday, August 16, 2011

Poll: Is L.L. Bean on the right track?


In 2001, the owners of L.L. Bean made Christopher McCormick the CEO of L.L. Bean when Leon Gorman stepped down from his daily duties. This post-Gorman era brought a lot of changes to L.L. Bean, including the launching of the L.L. Bean Signature line.

Now, after a decade of McCormick control, here is a question.

* Is L.L. Bean on the right track?


** Update** The poll is closed.  Of 1424 readers who voted, 1355 (95%) believed L.L. Bean is currently on the wrong track.




** Update: For more information, read this article about the team behind L.L. Bean's Signature. **