Tuesday, August 16, 2011
In 2001, the owners of L.L. Bean made Christopher McCormick the CEO of L.L. Bean when Leon Gorman stepped down from his daily duties. This post-Gorman era brought a lot of changes to L.L. Bean, including the launching of the L.L. Bean Signature line.
Now, after a decade of McCormick control, here is a question.
* Is L.L. Bean on the right track?
** Update** The poll is closed. Of 1424 readers who voted, 1355 (95%) believed L.L. Bean is currently on the wrong track.
** Update: For more information, read this article about the team behind L.L. Bean's Signature. **
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